Yuyang Liu

Global Digital Strategist at Uchi/SMG

Gen Z Market Analyst  | Film‑TV-News Producer | China–US Brand Architect | Global Digital Strategist | EduTech Researcher • Gen Z Market Analyst — Deliver consumer intelligence that guides brands entering youth segments in the US & China. Design recruitment pipelines that plug senior leaders into emerging‑talent pools • Film‑TV-Reality Show Producer — 50+ short‑form & long‑form projects; adept at turning complex issues into compelling screen narratives. • Global Affairs Journalist — Cover technology, policy, and cultural shifts, conducting C‑suite & policymaker interviews in Mandarin & English, delivering stories to global audiences. • Digital Transformation Analyst — Advise global brands, enterprises, startups, and nonprofits on new‑media marketing, emerging tech integration, and audience‑growth roadmaps. • Media & Education Research Fellow — Investigate how interactive media and AI reshape learning design and engagement. My website: https://lyyspersonalwebsite.com.